Jeison Rodriguez

When it comes to Omega-3s, consumers buy fish oil automatically. So why should they consider a krill oil alternative?

To let consumers know that not all Omega-3s are absorbed equally by the body, we used human bodies to tell our story in a unique way.

BRIEF: New Orleans’ murder rate is ten times the national average, with about 16 murders a month. Morning headlines are filled with stories of young black men killing each other, yet most people are indifferent, and no one is blinking an eye.

New Orleans' Mayor Mitch Landrieu partnered with us to create a comprehensive awareness campaign that shifts focus from the prevalent negativity found in headlines to the untapped, positive potential that exists within NOLA’s young African-American community. Ultimately, our goal is to engage the entire city - not just the African-American community - to get involved and effect change.

An idea which used 1,000 gallons of water to promote heart failure awareness.

From an interior style story to a mileage feature, here is a range of broadcast, print and branded content that was done for different badges within Chevrolet's vehicle lineup.

MALIBU: the reality is that families are now mixed, blended and shaped more by love than by blood.

EQUINOX: this mid-size crossover SUV helps keep up with a child's energetic need to rush around finding out as much as possible.

CRUZE: with the Chevrolet 42MPG Cruze Eco, far away just got a little closer.

Within moments of airing “Long Distance” for the first time, the agency's Twitter, Facebook and YouTube accounts were flooded with an overwhelming response. Viewers fell in love with the story but even bigger was the love they had for the song being used in the score. Once the demand was overwhelming, we went back and had the artist go back into the studio and give the people what they asked for. A full track. Listen here.

Live with plaque psoriasis long enough and it can become part of your identity, maybe more than you realize.

This is your PsoriaSelf, the uninvited plus-one sharing what should be the best moments of your life, until you decide to tell it to get lost.

Broadcast and print work that focused on Mitchum's effectiveness and strength claims.

Broadcast work for Cadillac's best selling luxury mid-size crossover SUV.

The campaign included a typical :30 along with a long-form theatrical release.

Free cheesy bread with every large pizza. What more could you possibly want?

BRIEF: Create brand awareness of Emergen-C's effervescent, powdered drink mix vitamin supplement.

Created various single executions that highlighted the product's attributes in intriguing ways.

Broadcast campaign to announce the 57th edition of the NBA All-Star Game held in New Orleans.

It was the first time that New Orleans had hosted the All-Star Game and was the city's first major professional sporting event since the Hurricane Katrina disaster.

Print campaigns that focused on the retail sale of GNC's health and nutrition related products.

The goal here was to communicate that GNC understands the targets' passion and dedication to fitness, and they apply that same hard work into making their own product line.

One of the biggest and proudest projects I've worked on to date. Numerous moving pieces: a national tour, microsite, print, OOH, digital, broadcast, branded content.

How do you inform and educate the public and still honor the legacy of the greatest humanitarian and leader of the African-American Civil Rights Movement? Here's how...

BRIEF: Create awareness for HBO's upcoming Season 2 of  'How to Make it in America'.

With ten late night events over five nights, this concept was a true test of endurance for everyone involved. Especially the target.

We launched a fully-integrated ad campaign titled, “#MakeChange” to promote MetroPCS’ annual “Leaders and Scholars” initiative. Leaders and Scholars encourages high school Juniors and Seniors to pitch their best idea to #MakeChange in their community for a chance at a $10,000 college scholarship and $10,000 more to fund a community service project. 

The new #MakeChange campaign included a desktop and mobile version of the newly designed website that featured a :60 animation video to reach the tri-state area youth and inform them about the scholarship program.

“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work.

And the only way to do great work is to love what you do.”

Steve Jobs

BRIEF: Create awareness for the first-ever MLB Civil Rights Game to be played in Memphis, Tennesee. 

The intent of the game was to generate interest for future AA players, after surveys revealed that the percentage of black players in the league had declined to approximately 8 percent.

The solution was to create some branding elements along with a print campaign that informed the general public about AA's long storied history with America's national past time.

BRIEF:  Announce the return of Starter’s iconic satin NFL jackets.

We launched this print and commercial campaign around NFL's season kickoff with some classic rivalry taunts to get people to #represent and start to talk smack with their own friends.

BRIEF: Build brand awareness for Mt. Dew's efficacy and highlight the partnership between the soft drink and athletic basketball shoe company And 1.

Solution was to create various print campaigns that brought to life and showcased the explosive and engaging personalities of the most popular And 1 basketball team members.

Promotional campaign to increase viewers for TNT's Thursday night schedule of NBA games.

BRIEF: Elevate and rebrand Johnson & Johnson's AMBI skincare line of products to differentiate itself from typical AA advertising for beauty products. 

With all new packaging and brand assets, AMBI was elevated to a new level and stood out when compared to the rest of the competitive brands. The advertising and branding focused in and around AMBI's 'diamond' logo. 

In DRTV, the doctor was taken out of the typical 'white lab coat' and made to feel like just another one of your typical girlfriends. It overwhelmingly resonated with consumers and product started moving.

Trade advertising that highlighted how a partnership with Interactive One, the largest African-American-owned broadcasting company in the U.S., gave companies direct access to AA's with its numerous web portals and over 69 radio stations in 22 cities.

BRIEF: Inform the consumer about Snapple's newest meal replacement drink.

The solution was to graphically show the product's health benefits while also highlighting its fresh taste.

Various broadcast and print work for food and beverage giant PepsiCo

This was an exploration in the idea that when you find that perfect piece, everything just makes sense.

BRIEF: Make insurance fun and cool to young drivers while staying true to the premise that insurance is a necessary part of life.

State Farm asks and answers the question, "Now what?" in a campaign that shows people dealing with common, but difficult, situations.

In 2016, named by Adweek as 'one of the most visually memorable and skillfully art-directed pharma campaigns ever'. 

BRIEF: Create a campaign to bring consumer awareness to Pfizer's anti-depressant drug, Zoloft.

This innovative campaign destigmatized a disease thru its unique art direction and created a new standard for what DTC could be. The ads, were endlessly parodied—a sure sign they connected culturally.

AWARDS: One Show Rx, gold, silver

BRIEF: Stand out from competitors' typical stock images of smiling students and inform the target about new educational opportunities opening up right in their own backyards.

And of course, we also had to steal attention from Dr. Zizmor's rainbow ads.

Evidence of the lengths that some fans will go to complete their set of Topps baseball cards.

BRIEF: Create OOH that communicated Bank of America's role as official sponsor for the St. Louis Cardinals.